Divina.Pure is the ammonia-free permanent color line with powerful treatment properties that respects both hair and the environment.Ammonia, fragrance, parabens, allergens and silicones have been eliminated from the formula to provide maximum comfort and respect for the hair. The secret? Oleo-K-Rich, designed exclusively for Divina.Pure.
DIVINA.PURE, thanks to its formulation, offers your ingredient conscious clients a unique experience of beauty and well-being.
It’s been formulated to reduce the risk of developing allergy whilst still delivering color vibrancy, lastingness and coverage without compromise. So simple, it’s brilliant.
DIVINA.PURE has been enriched with ÓLEO-K-RICH, a new active complex that acts deep down, thanks to the powerful cosmetic properties of its ingredients: natural extracts, oils carefully chosen for their function and properties, and a combination of direct pigments that maximize comfort during the colouring.
PEFC certifications, which ensure that our materials come from managed forests in a responsible manner. Respectful packaging, at the forefront of fashion, seeking to be attractive, original and eco - sustainable.