The Curly Girl Method (CGM) is comprised of a set of rules which people follow to enhance their natrual wave, curl, or coil patternm reduce frizz, damage, breakage and dryness. In simple terms, the CMG cetnres around avoiding ingredients that can negatively affect curls, and adding ingredients that can hydrate, condition, repair and enhance.
The method revolves around a few key pillars, which drive the
exclusion of those ingredients:
The CGM was created by hair stylist and curl expert Lorrain Massey. In her book Curly Girld: The Handbook she details the intricacies of this method, why certainproducts and actions are bad for the hair, and what you can do to get the absolute most out of your curls. As this was publised in 2011, curlty girls around the wrold have taken this method and tweaked it to suit their own needs, lifestyle and desired outcomes. There any many, many iterations of the CGM, but this book is commonly seen as strating point for most, and curly-bible for some.
While the avoided drying alcohols, often found in styling products, aerosols etc, can dehydrate the hair, there are also a range of fatty alcohols, such as Cetearyl Alcohol, Cetyl Alcohol & Stearyl Alcohol, that condition and hydrate the hair.
The original CGM (as detaied by Lorraine Massey) also prohibits the use of any thermal tools, such as blow dryers, straighteners, curling irons etc, as well as potentially mechanically damaging actions usch as brushing or coming dry hair, and towel drying.
Many Curly Girl ranges denote products being best suide to one of the main 12 curlt types (ranging from 1A-4C); as none of t our products are particularly specialised, they are all recommended for all curl types. For a visual of different curl types - you may want to familiarise yourself with this as curly girls often refe to their hair type when searching for product etc.
If you or your customers have any questions about the CGM or our products, please don't hesitate to as us; it can be a very overwhelming topic to wrap your head around so we want to esure we are passing on the correct information.