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Clever Curl


Your Curl's Best Friend

Clever Curl provides exceptional quality, clever ingredients and is completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients to ensure that nothing gets in the way of beautiful natural curls.
Girl with a healthy afro black hair smiling

About The Clever Curl Range

Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method. The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength. Clever Curl is your curl’s best friend! Curlfriends Unite!

"Frizz is just a curl waiting to happen" - Lorraine Massey
Purple Clever Curl Logo

"Curl knowledge and wisdom equals curl love forever"

— Lorraine Massey

What is Curly Girl Method?

The Curly Girl (CG) method is an approach to hair care designed for naturally textured hair that has not been chemically or heat straightened. In 2001 the CG method was introduced to a wider audience by hairstylist Lorraine Massey, in her bestselling book, ‘Curly Girl: The Handbook’.

The basic aim is to care for naturally curly hair gently, minimising damage to the hair cuticle and keeping the hair completely hydrated at all times. Curly hair is more prone to dryness than straight hair and with adequate moisture and water the CG method will accentuate rather than interfere with the hair's natural curl and wave pattern.

"Never give up on your journey, embrace your natural self and wear your curls with pride!"

- Clever Curl Mantra

Clever Curl range of products
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